Plaza Artist Materials
Social Strategy, Branding, Design System

Old social feed

New social feed

Social Posts

“Our biggest opportunity on social media is to tell people who we are.”

-Store Manager

Design System

Revamp Plaza Artist Materials social media presence. Leveraging Plaza’s 50+ year history and reputation, loyal customer base.

Pivot from their sales-driven messaging and embrace their expertise in the arts community.

Design recommendations based on demographic responses from the customer survey, the organic aesthetic of social media for the art category, and modern design guidelines.

Brand Strategy
Branding Creative Direction
Social Media Strategy
Research Analysis
Survey Collection
Brand Strategy